Did you know that 3 out of 4 patients search online to find an optometrist? 90% of all new online bookings are captured by large optical chains. In today's digital landscape, your clinic can't afford to ignore social media - it's essential for attracting new patients.

Your Practice Deserves To Be Seen
Optopop is a shared marketing services platform built by independent eye care practitioners (ECPs), for independent ECPs.
A fully customizable, collaborative, and cost-effective marketing program.
Optopop is the most affordable, highly creative, performance driven, digital marketing program in the eyecare industry.

modernize, elevate and
create a wow on
Facebook, Instagram, Google
Optopop provides independent ECPs with over 1000 world-class visual assets and proven marketing strategies through a shared marketing solution tailored for independent practices.


By joining Optopop, you pool resources with your peers and reduce costs to elevate your practice and compete with the largest industry players.
Boost your clinic’s visibility and attract more patients with expert social mediaand paid media strategies. More visibility means more trust which leads to more bookings.
Your Clinic,
Your Style
Join the Optopop Network
An exclusive network of premium independent practitioners.

What we offer:
- 5 customizable visual themes to match your clinic’s unique personality.
- 1,000+ compelling visuals and messages across 30+ subjects.
- 52 weeks of uninterrupted content tailored for social and paid media platforms.
- Scalable packages starting at $500/month to fit your budget.
- Proven results backed by ongoing support every step of the way.
Diverse content profiles!
- Product Highlights
- Patient Education
- Fun Facts / Did You Know?
- BTS at the Clinic
- Lifestyle and Tips
- Interactive Posts
- Myths
- Testimonials
- Promotions
- New Technology
- Events of the Year
- Brands
- Styles
- Smiling Quotes
- Eyecare
- Children
- 65+
- Diabetes
- Seasonal
- Life Cycles

With Optopop you can:
- Elevate your practice while staying independent.
- Stay competitive by keeping up with trends, technologies, latest products and industry innovations.
- Access peer-to-peer business intelligence and valuable customer insights, helping you better understand your patients’ behaviors, demographics, and interests.
Optopop Service Pack Pricing Structure
Good$500/month | Better$750/month | Best$1,000/month |
Organic
| Organic
| Organic
|
Paid media (optional)
| Paid media (optional)
| Paid media (optional)
|
Good
$500/month
Organic
- 8 to 10 posts/month (2 posts/week)
- Theme Lively
- 1 fully customized and personalized post/month
Paid media (optional)
- 1 fully customized and personalized static ad*
- Budget: $300
Better
$750/month
Organic
- 12 to 15 posts/month (2 to 3 posts/week)
- Selection of 1 out of 5 branded themes
- 2 fully customized and personalized posts/month
- 2 Boosted post/month
Paid media (optional)
- 1 fully customized and personalized static ad*
- Budget: $500
Best
$1,000/month
Organic
- 12 to 15 posts/month (2 to 3 posts/week)
- Selection of 1 out of 5 branded themes
- 4 fully customized and personalized posts/month
- 2 Boosted posts/month
- 1 fully customized paid ad
Paid media (additional)
- 1 fully customized and personalized static ad*
- OR
- 1 fully customized and personalized video ad*
- Budget: $1000
Spots are limited, don’t miss your chance to lead the way in the eyecare industry.
Still have questions?
For any inquiries or specific requests, please fill out the form. Our team will get back to you promptly.