optopop FAQ

Who are we?

We are the proud owners of two optometry clinics in Cornwall and Kingston, with over 30 years of combined experience in optometry and marketing. Our mission is to help independent optometry practices thrive with tailored marketing solutions.

What makes us different?

We stand out due to our extensive experience in both optometry and marketing, offering unique insights and creative solutions specifically designed for independent clinics. Our proven approach has successfully doubled clinic revenues within five years.

What services do we offer?

We provide comprehensive marketing services, including:

  • Social media content creation and management
  • Targeted digital advertising
  • Email marketing
  • Automated messaging solutions
  • Performance reporting

Why is an effective social media presence key?

Your social media acts as the storefront for your practice, often being the first impression potential patients get before deciding to visit. Just as you would check a restaurant's social media to gauge its appeal—this is a common practice for everyone! To remain competitive, a strong online presence that showcases the quality of your care is vital.

Why not manage social media myself?

WhWhile it may seem convenient, in-house social media management often lacks the expertise and strategic depth that professionals bring. Outsourcing allows for targeted strategies, advanced tools, and fresh perspectives, maximizing your clinic’s visibility.

How can I compete with larger chains?

High-quality, creative content is essential to compete in this industry. By pairing this with a personal touch and an engaging brand identity, you can attract patients who prefer supporting local businesses over larger chains.

What difference will outsourcing bring to my practice?

Outsourcing your social media allows you to focus on patient care while professionals manage your online presence. You’ll benefit from strategic content, consistent posting, and up-to-date marketing trends, ultimately enhancing engagement and ROI.

Why are perceptions so important?

A strong social media image builds trust and credibility, engaging patients and showcasing your expertise. This enhances brand awareness and drives patient acquisition.

How do we select clinics?

We carefully select clinics that align with our quality standards and are located outside competitive markets (at least 30 km apart).

How do we prevent patient confusion with similar posts?

We maintain a geographic buffer and stagger the posting of similar content by at least four weeks to minimize overlap and confusion among patients.

How do I know if it works?

You can expect an increase in new patient bookings within the first month, along with quarterly performance reports to track success and optimize strategies.

What results can I expect?

  • Traffic Increase: 15-30% more visits to booking pages.
  • Conversion Rate: 5-10% of website visitors typically book appointments.
  • Remarketing Impact: 10-20% boost in bookings from targeted ads.
  • ROI on Paid Ads: Expect $2 to $5 in revenue for every dollar spent on ads.

For more specific details or questions,
feel free to reach out via email!

info@optopop.com info@optopop.com